HCG Diet Direct Cites Study Relating Overeating to Drug Addiction

HCG Diet Direct cites a recently published study by the Scripps Research Institute. The study shows that the molecular mechanisms that drive people to overeat are the same as those that drive people into drug addiction. Compulsive eating that drives people into an unhealthy state of obesity may be as difficult to treat as an addiction to heroin.

A preliminary abstract of study findings were presented in October 2009 at a Society for Neuroscience meeting in Chicago. The study was conducted by Professor Paul J. Kenney (Research Associate of Scripps Research Institute) and Paul M. Johnson (graduate student). Their findings were published March 28, 2010 in the advance online edition of Nature Neuroscience.

Jenny Boynton of HCG Diet Direct responded, “These new findings give new substance to the claims of many struggling with their weight that junk food bingeing is nearly impossible to stop. Experts are now saying that the study confirms the addictive qualities of junk food.”

In the study’s rat models obesity was a result of increased quantities of high fat, high calorie consumption due to a simultaneous deterioration of the chemical balance in the reward brain circuitries. Pleasure centers in the brain become less and less responsive resulting in an increase in the amount of “junk food” consumed to obtain the same “pleasure.” The final result is obesity. The changes in the brain of rat models used in this study match those of rat models used in studies of compulsive drug usage (heroin or cocaine).

These findings indicate that obese individuals need drastic change with appropriate weight loss tools to ensure the change is possible.

Homeopathic HCG weight loss formula provides 1 to 2 pounds of weight loss per day; similar weight loss results as those offered by invasive cosmetic procedures with extensive recovery times. In comparison, the homeopathic HCG weight loss methods provide an all natural approach with no side effects.